Writing for one site about another: the dual-reference workflow

Generic AI articles miss the point of outreach: you write for Publisher A's audience while referencing Brand B's product, service, or resource. A single URL field cannot capture both sides of that relationship.

Do-follow's dual-reference workflow separates the target site (where the article will be published) from the source site (the brand you promote). The generator reads tone and topic from both contexts and produces copy that fits the host site without losing your commercial intent.

Set the target URL to a representative page on the publisher domain — often their blog homepage or a category page similar to your planned placement. The model infers voice, reading level, and typical article structure from that reference.

Set the source URL to the page you want readers (and search engines) to discover: a landing page, product category, or cornerstone guide. Facts, statistics, and anchor destinations should align with this URL.

This split reduces awkward phrasing like "visit our website" when the article already lives on a third-party domain. Instead, the copy naturally mentions your brand as an external expert or solution provider — exactly what guest posts require.

When briefing editors, share the target reference so they see you understand their site. When tracking SEO value, map anchors back to the source reference to ensure link equity flows to the right pages.

Teams running multiple publishers in one campaign can reuse the same source URL across placements while changing only the target URL per site — scaling output without duplicating articles word-for-word.